Guest Session on Strategic Marketing, Communication, and New Product Development with Mr. Abhaya Gorkhalee at Embark College
Embark College hosted a highly relevant and insightful guest session on 24th June 2026 focused on Strategic Marketing, Communication, and New Product Development for MBA students. The session was delivered by Mr. Abhaya Gorkhalee, Additional General Manager (AGM) at Dabur Nepal.
Mr. Gorkhalee shared rich industry perspectives drawn from his senior leadership role at one of Nepal’s most prominent FMCG companies. He provided students with a comprehensive overview of how strategic marketing and effective communication are critical for successful new product development and launch in competitive markets. He walked participants through the full product lifecycle from consumer insight gathering and idea generation to concept testing, branding, positioning, packaging, and go-to-market strategies.
The session covered key strategic marketing concepts including market segmentation, targeting, positioning (STP), integrated marketing communication (IMC), digital marketing tools, and post launch performance measurement. Mr. Gorkhalee emphasized the importance of aligning innovation with strong brand storytelling and customer-centric approaches to achieve market success and sustained growth.
Students gained practical insights into real world challenges and best practices in the Nepali FMCG sector. He discussed how Dabur Nepal and similar companies navigate local consumer preferences, distribution networks, competitive pressures, and regulatory requirements while launching new products. He also highlighted emerging trends such as sustainability in product development and the growing role of digital channels in consumer engagement.
Mr. Abhaya Gorkhalee’s senior position as Additional General Manager at Dabur Nepal brought significant credibility and practical depth to the session. His extensive experience in marketing strategy and product management made the content highly relevant and actionable for students aspiring to build careers in marketing, brand management, and product innovation.
The session concluded with an engaging and interactive question-and-answer segment. Students actively participated, asking questions about new product launch strategies in Nepal, building effective marketing communication campaigns, overcoming market challenges, and career opportunities in the FMCG sector. Mr. Gorkhalee offered candid, experience-based advice and practical guidance.
This guest session on Strategic Marketing, Communication, and New Product Development greatly enriched the learning experience of MBA students at Embark College. By inviting senior industry leaders like Mr. Abhaya Gorkhalee from Dabur Nepal, the college continues to deliver high-impact, industry-aligned education that prepares students with current knowledge and skills for success in dynamic business environments.